A key objective of the Ocean Conservancy’s response effort has been to guide and engage individuals throughout the process of restoring the ecology and economy of the Gulf region. Imaginary Office worked with the Ocean Conservancy to create an “On the Ground” toolkit that provides organized, knowledgeable and up-to-date information to those impacted by the oil spill. Whether recipients were seeking or offering help, or simply trying to stay informed, they could find critical information about resources available to them.